Can AI Handle Instagram and Facebook Enquiries for a Business?

Social media has become a primary enquiry channel for many Cyprus businesses, particularly in hospitality, retail, real estate, and service industries. Customers send Instagram DMs asking about availability, pricing, services, and bookings at all hours. Left unanswered for hours or overnight, these become lost leads. An AI employee connects directly to your Instagram and Facebook accounts via the official APIs. When an enquiry arrives, whether it is a DM, a comment requiring a reply, or a message through Facebook Messenger, the AI responds immediately with a personalised, accurate answer drawn from your business knowledge base. For booking enquiries, the AI can qualify the customer, collect relevant information, and route them to a booking link or a human for follow-up. Businesses that also use WhatsApp can run the AI employee across all three channels from a single deployment, maintaining consistent responses and a unified customer record. This multi-channel capability is one of the most significant productivity gains for businesses with active social media presences. Instead of monitoring three inboxes manually, your team only handles escalations, while the AI manages the high-volume routine layer.