| Sales enquiries and lead records | Up to 24 months from last meaningful interaction. | Lead follow-up, analytics, and dispute prevention. |
| Client contract and account records | Contract term + up to 7 years. | Contract administration, legal defense, and statutory obligations. |
| Billing and tax documentation | Up to 7 years (or longer if required by law). | Accounting, tax, and financial reporting compliance. |
| Support tickets and service correspondence | Up to 36 months after closure. | Quality assurance, continuity of support, and issue history. |
| Application and security logs | Typically 30-180 days; security events may be retained longer. | Incident investigation, fraud prevention, and service security. |
| AI input/output operational records | Configured by service context; generally 30 days to 24 months. | Service delivery, auditability, troubleshooting, and model safety review. |
| Marketing preferences and consents | Until withdrawal + suppression list retention as needed. | Consent evidence and opt-out enforcement. |